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Advertising, therefore, consists of branch merchandising its more about point-of-purchase sort of advertising, says muralidharan sbi life's tv campaigns have been more for the non-bank customers. In fact, two-thirds (66%) say they trust consumer opinions posted online—the third-most-trusted format owned (brand-managed) online channels are also among the most trusted advertising formats in fact, branded websites are the second-most trusted format, with 70% of global respondents saying they completely or somewhat trust these sites.
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