Nab s break up campaign and the

nab s break up campaign and the Chief executive andrew thorburn is following in the footsteps of his predecessor cameron clyne who famously introduced the break-up campaign which urged customers of the other banks to leave the.

Nab claims the break up campaign has been pretty damn successful so far, it aligns with a 70% increase in the number of new mortgage customers, a 50% increase in credit card applications, and 175, 000 new customers “i’m loving the campaign,” de castro says, “it’s having fantastic results. The bank’s campaign started on friday with what looked like an errant tweet from one of nab’s corporate twitter accounts suggesting that the tweeter was preparing to have a difficult break-up conversation.

Nab’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications it all began one beautiful friday evening back in february 2011 with an apparently upset nab employee and a heart-wrenching tweet “soooo stressed out,” it started.

Launching its campaign with a mock tweet was smart because it underlined nab’s willingness to utilise media used by the younger customers it most wants to attract what was perhaps most impressive was the use of youtube, where there were more than 50 break-up-related videos. On feb 14th, 2011, which was also valentine’s day, nab launched a campaign named “it’s over between us” or “the break up” the campaign purpose was to persuade, and change customers’ mind, so that they will not categorize nab in group of the big four banks in australia anymore instead, customers would see nab as a modern, active and customer-toward bank. National australia bank’s brilliant ‘break-up’ campaign was designed to seduce retail customers away from their banks but it failed to follow its own advice of ‘more give, less take.

In conclusion, “the break up” is an interesting campaign and it has been successful in terms of catching attention and making a mark in the audience’s mind hopefully, this campaign is just the first step of a long-term informative strategy that will co-operate with financial and customer strategies of nab to not only attract new customers but also maintain good relationships with them in the future. Nab’s ”break-up” campaign encompasses an elaborate mix of marketing media including a series of newspaper ads, youtube videos, street teams stunts, chalk drawings on sidewalks, banners strung from helicopters, guerilla tweets, a special website and light projections on the side of buildings.

Nab s break up campaign and the

nab s break up campaign and the Chief executive andrew thorburn is following in the footsteps of his predecessor cameron clyne who famously introduced the break-up campaign which urged customers of the other banks to leave the.

Nab's break up campaign and the three tasks of advertising on feb 14th, 2011, which was also valentine’s day, nab launched a campaign named “it’s over between us” or “the break up” - nab's break up campaign and the three tasks of advertising introduction. Ganador grand prix pr lions en cannes lions 2011 technique categoría: best use of media relations-----advertiser/client: national australia bank. Nab’s ‘break up’ campaign has changed tack, with the launch of a series of social experiments to test the honesty of australian consumers the idea is that australians are essentially an honest bunch, so deserve an honest credit card to match.

  • Nab break up, created by clemenger bbdo melbourne, is arguably australia’s most successful campaign of the year, having won awards such as the pr grand prix at cannes and two grand prix at spikes asia.

Nab’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications it all began one beautiful friday evening back in february 2011 with an apparently upset nab employee and a heart-wrenching tweet. Nab’s ‘break up” campaign was a master class in campaign planning and integrated marketing communicationsit all began one beautiful friday evening back in february 2011 with an apparently upset nab.

nab s break up campaign and the Chief executive andrew thorburn is following in the footsteps of his predecessor cameron clyne who famously introduced the break-up campaign which urged customers of the other banks to leave the. nab s break up campaign and the Chief executive andrew thorburn is following in the footsteps of his predecessor cameron clyne who famously introduced the break-up campaign which urged customers of the other banks to leave the. nab s break up campaign and the Chief executive andrew thorburn is following in the footsteps of his predecessor cameron clyne who famously introduced the break-up campaign which urged customers of the other banks to leave the.
Nab s break up campaign and the
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