Market opportunity faced by old town white coffee company profile our group’s history can be traced back to the incorporation of white cafe in 1999, with the intention to provide quality white coffee to malaysian households and the food services industry, the co-founders and executive directors, mr goh ching mun and mr tan say yap formulated their own blend of 3-in-1 instant white coffee. Oldtown white coffee collaborated with ernest zacharevic, a renowned street artist to create the ‘art of oldtown’ – a series of murals which capture and celebrate the “origins” of the quaint old town of ipoh and much-loved coffee brand.
Due to the opportunities that faced by old town white coffee eventually can increase the number of customer and can capture different market segment so old town white coffee is expected to generate more than 50% extra revenue if they successfully done it.
As a result, oldtown white coffee’s out-of-stock situations decreased considerably and this also provided an opportunity to optimize sales in these stores mr kc ong, general manager, white café sdn bhd, said: “i am impressed by the transparency that dksh’s reports provide. It was in 1999 that old town white coffee was incorporated as white café the 3-in-1 white coffee mix was packaged and then sold at more than 1,400 outlets across malaysia it would then expand into singapore and hong kong as well. The history of old town white coffee was started in 1999 the intention of old town is to provide high quality white coffee to malaysian household and also food service industry blend 3-in-1 instant coffee is formulated by the co-founders and executive directors, mrgohchingmun and mr tan say yap.
All the store of old town coffee white were located at high traffic, high visible location in each asia market that the market entry strategies have found to be used by oldtown white coffee in managing their foreign franchisees when expanding into asia include master franchising and company owner-stores. Starbuck vs old town white coffee 1 threats - starbucks are very good at taking advantage - who knows if the market for coffee will of opportunities in 2004 the company created a grow and stay in favour with customers, cd-burning service in their santa monica or whether another type of beverage or (california usa) cafe with hewlett. Reason for old town white coffee to choose master franchise as itsfrom of franchising is because of that the master franchising was the most popular made ofentry into distant and cultural dissimilar market asia332 competitive strategytargeting old town white coffee: while evaluating their consumer market the conclusionwas that the ideal.
Franchise opportunity – old town white coffee - malaysia invest & trading by malaysia money and finance portal.
Together with oldtown white coffee, we developed a strategy to improve sales which included increasing the minimum order quantity for involved stores as a result, oldtown white coffee’s out-of-stock situations decreased considerably and this also provided an opportunity to optimize sales in these stores. Due to the opportunities that faced by old town white coffee, the following recommendations are made concerning the obtaining of halal certificates, opening new kiosk and staff training in order to help old town generate their profit.
In term of product strategy that the old town white coffee would need to adopt a blend of standardization and customization in the product design in the new company as the new coffee shop will have a mix menu of both tim hortons and old town white coffee. Old town white coffee is a business of retail chain and it was established in 1999 the 3-in-1 instant coffee mix was created by the co-founder and executive director, mr goh ching mun and mr tan say yap.
As a home-grown brand, old town white coffee is widely accepted among the people and has already been recognized by wining various awards and accolades this includes winning the platinum award for outstanding malaysian brand, the sme brand excellence awards and even the most valuable brand award in malaysia. As part of its business strategy to expand its market share and position itself as a home-grown brand, the company embarked on a long-term business direction in 2013 to reinvigorate its brand and build affinity with the younger population such as young adults the taste of oldtown white coffee campaign duration: 1 - 3 months brand name: old. Old town white coffee 21,438 likes 8 talking about this we are here to create a love between friendship and coffee.